Workshop: More than Climate – How to Listen and Speak More Fairly and Effectively About Climate Action

In this climate communication workshop at the Wegener Center for Climate and Global Change, Eva-Maria McCormack and Dr. Frederik Metje explore why socially inclusive communication holds the key to greater success in climate action. They show how to overcome fear-based narratives in climate discourse and highlight the power of genuine listening in winning more people over for the climate cause.
Together with participants, they will practice strategies to reach those who have so far remained on the margins of the climate conversation.

From ‘Climate Crisis’ to ‘Shaping the Future’

Climate action is facing a profound crisis. Public discource on climate is increasingly polarized, politics and the media have shifted their attention elsewhere — while the 1.5°C threshold is about to be crossed. How can we respond? In her keynote, our founder Eva-Maria McCormack offers inspiring perspectives on how we can foster the transformation toward a sustainable society built on shared well-being.

Meet us at the LCOY

As part of the Local Conference of Youth (LCOY) 2025, this workshop explores how misinformation and simplified narratives also circulate within the climate movement itself – and asks whether a “climate populism” might be needed to reach people outside the usual bubble. Together, Frederik Metje and Fine Hornbostel will invite the participants to question their own communication habits and discuss how climate communication can reach the masses.